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Portugal Duty Free launches Happy Charity Puppets

Screenshot 2025-12-17 134718

17 Dec 2025

Portugal Duty Free, together with its 5 signature mascots, have launched a special “Happy Charity Puppets” campaign in partnership with Terra dos Sonhos, delivering joy in a very special way by helping to make the dreams come true of children with chronic or terminal illness.

Terra dos Sonhos is a leading Portuguese non-profit organization that continuously promotes the well-being of children, young people and adults in vulnerable situations.

As part of the campaign, special finger puppets have been created of each of the 5 iconic Portugal Duty Free mascots – Duarte (Lisbon), Diana (Faro), Diogo (Porto), Dinis (Madeira) and Dora (Azores). The finger puppets are made from 100% recycled materials and finished by hand, reusing plastic and saving water and energy as part of Portugal Duty Free’s on-going ESG commitments. The Happy Charity Puppets (5 pack) retail at €20.99, with proceeds going Terra dos Sonhos to grant the special wishes of sick children.

Earlier this month, to mark International Volunteer Day from 1 to 5 December, Portugal Duty Free colleagues had the opportunity to volunteer one hour out of their working day to spend in-store promoting the Happy Charity Puppets, giving team members across all areas of the business the chance to get involved directly in the campaign.

A child’s joy has the power to remind us of what really matters. The Happy Charity Puppets campaign is a project that touches us especially because it allows us to create special moments and unforgettable memories for children facing great challenges.

At Portugal Duty Free, we are made up of people and we want to support the community, making a difference with concrete gestures that have a real impact on the lives of citizens. Our team welcomed this solidarity initiative with open arms, getting involved with enthusiasm, dedication and empathy, helping to raise awareness among passengers for this cause. Every Happy Charity Puppet sold and every gesture of support shows that solidarity and working together can transform lives. This is the spirit we want to maintain, cultivate and inspire in all our actions, reinforcing the positive impact we can generate together.

Alain Brun

CEO of Portugal Duty Free

Portugal Duty Free is proud to support the work of Terra dos Sonhos, creating a special product that passengers of all ages will love as well as, importantly, helping to deliver joy to some of those who need it most.

The Happy Charity Puppets are available in all Portugal Duty Free stores in Lisbon, Porto, Faro, Madeira and the Azores, as well as online at portugaldutyfree.com for €20.99.

The partnership with Portugal Duty Free has been truly extraordinary, combining creativity with the power of dreams and allowing us, together, to turn dreams into reality and hope. This solidarity campaign also reminds us of the driving force of volunteering in creating unique, magical and deeply human moments.

Filipa Silvestre

Coordinator of the Sonhos Transformadores da Terra dos Sonhos project

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