It’s a Summer celebration across the estate as stores bring this year’s “All I Want For Summer” omnichannel campaign to life. Bold colours and clear messaging aim to inject joy and fun into the travel retail experience throughout what is already shaping up to be a busy Summer period.

The global campaign, encouraging passengers to “bag your summer must-haves”, has been adapted by local markets to bring the spirit of the season to life both in-store and online, from special HPP displays to impactful digital screens, to ecommerce and local social media channels.

Surprising and delighting passengers with special experiences is all part of the fun, from in-store tastings and demos to live DJ sets to help send passengers joyfully on their way.