ARI North America continues to enhance its sense of place experience for passengers across key Canadian locations with the launch of a new category concept, Salon du Vin, at Montréal Duty Free and Quebec City Duty Free.

This newly developed wine lounge concept was inspired by the Speakeasy bars, lounges and wine bars that can be found across Montréal and Quebec City, offering passengers an authentic experience as they shop an expertly curated range of leading wines from across the world.

The new concept was developed to support the growing performance of the wine category – a key category across all Canadian operations – and in response to the heightened expectations from passengers for authentic and unique experiences.

Stores are designed to create a premium retail environment with dark woods, leather, velvet and brass materials, while the use of black, gold and a 1920s-style font add an art-deco feel to the design. Here, passengers can explore a specially selected assorted of wines from all over the world, from local Canadian wines to leading producers from France, Italy, Spain, Portugal, South America, Australia and South Africa – curated specifically for key passenger demographics at each airport.