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Vibrant new re-brand at Dublin and Cork Airport Duty Free revealed, inspired by the heart and soul of both cities

Dublin Cork Relaunch

27 Jun 2024

Passengers travelling through Dublin and Cork Airport will notice the travel retail stores formally known as “The Loop” have undergone a vibrant and dynamic re-brand, now known as Dublin Airport Duty Free, and Cork Airport Duty Free.

In line with our relentless focus on sense of place, this key priority for the business ensures a deep commitment to creating authentic, immersive experiences that reflect and celebrate the essence of each location. The new brand identity in Dublin and Cork elevates this to a whole new level taking inspiration from the heritage of both cities, colliding the cultural history, with the enriching dynamism of the modern era.

We are incredibly excited to reveal our new re-brand of our stores at Dublin and Cork Airport. We are the first and the last stops for travellers visiting this beautiful country and our goal is to inspire and engage our customers as they visit the Duty Free stores on their journey. We are uniquely placed to be the showcase of both cities; their old souls and young hearts, representing the heritage and culture, juxtaposed with the vibrancy and modernism of both cities. We want to bring to life the energy and dynamism of our locations, and we do this by reflecting a clear sense of place for each city, for both Dublin and Cork.

Tom Byrne

Retail Director, ARI Ireland

The re-brand is a continuation of ARI’s commitment to our vision of being the world’s favourite airport retailer and partner of choice. In February 2023, we unveiled our new strategic brand framework, including a contemporary new brand identity and brand expression, Joy on Your Way, creating a further point of difference for the pioneering travel retailer. This week sees many celebrations across the ARI estate, marking the National Day of Joy on June 26th.

The new re-brand reflects ARI’s customer value proposition, to bring joy to customers and enhance the retail experience at every touchpoint.

Over 34 million passengers a year pass through both Dublin and Cork Airports, and since 2009 have visited The Loop for all their duty free shopping. This new refreshed offering will bring a greater alignment of the retail experience with ARI’s enhanced customer value proposition.

This new re-brand of our businesses in Dublin and Cork marks a significant enhancement of our offering, reflecting the heritage of our operations at ARI as pioneers, through a contemporary and modern lens. It builds on our unique heritage spanning over 75 years, showing how we are evolving our proposition for future success. It shows that we are serious about joy and what that means for our customers, and that isn’t just about a logo change; it is an ethos, an intention, an expression of who we are, and a fundamental commitment to elevating the overall customer proposition. Huge congratulations to the Ireland team on their dedication and commitment to delivering this transformative offering which will no doubt, excite and bring joy to our customers for years to come.

Ray Hernan

Chief Executive Officer, ARI

The re-brand has been phasing in across the stores in Dublin and Cork, as well as appearing on our social media channels and e-commerce website.

The logos for both locations have been developed with each letter paying homage to the cities themselves:


D – historical Georgian doorways at Merrion Square

U – vibrant umbrella street installation at South Anne Street

B – Dublin’s famous literary heritage depicted by a stack of books

L – statues of Dublin city such as Daniel O’Connell or Molly Malone

I – the famous Spire of Dublin on O’Connell Street

N – modern architecture in the city such as at the Grand Canal


C – River Lee running through Cork city

O – Cork’s iconic English Market, trading since 1788

R – The Rebel County – Cork’s moniker since the War of Independence

K – the Old Head Lighthouse of Kinsale

Visit to find out more!


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