Dublin
Baileys Exclusive Festive Activation in Dublin Airport Duty Free
24 Nov 2025
This festive season, Diageo Global Travel and Baileys, the Original Irish Cream Liqueur, are partnering exclusively with ARI and Dublin Airport to bring a taste of Christmas to passengers with the launch of the Baileys Treat Stop – a new festive pop-up experience celebrating indulgence, warmth, and togetherness.
Taking centre stage, this season is the limited-edition Baileys Festive Bottle, designed exclusively for Travel Retail and available only at the Baileys Treat Stop in Dublin Airport Duty Free. The festive bottle features an elegant seasonal design, developed in partnership with Diageo’s Innovation R&D team and brought to life using digital print technology to make every bottle different, making it a unique keepsake or gift.
The partnership with ARI and Dublin Airport includes two special experiences in Dublin Airport Terminal 2 – The Baileys Treat Stop, located in the Duty Free, and The Baileys Treat Bar airside in Terminal 2.
As the festive season gets underway, we are excited to work with the team in Diageo to bring a truly special experience to life in Dublin Airport Duty Free. We are especially proud to offer passengers the new world-exclusive Baileys Festive bottle, and this launch is testament to our long-standing partnership and shared commitment to delivering world-class experiences to passengers.
ARI’s Chief Commercial Officer
The Baileys Treat Stop, Dublin Airport Duty Free:
Gifting is a key motivator for Travel Retail consumers, with nearly a third of passengers stating gifting as a key reason for buying [Mindset 2024]. Running from 5 November to 31 December 2025, the Baileys Treat Stop at Dublin Airport Duty Free will capture the spirit of the festive season, offering special tasting experiences for passengers as well as being home to the new world-exclusive Baileys Festive bottle, while stocks last.
The Baileys Treat Bar:
For those looking for some extra festive indulgence, passengers can savour an irresistible line-up of Baileys-inspired creations at the Baileys Treat Bar, from the classic Baileys on Ice and festive ‘Tis the Season’ Hot Chocolate topped with Baileys whipped cream and caramel drizzle, to the Baileys Iced Coffee with coffee popping pearls and the decadent Baileys Chocolate Indulgence Martini. Each drink is served with a complimentary Baileys chocolate truffle, with non-alcoholic Baileys coffees also available.
We are delighted to be giving consumers the ultimate gift this festive season when travelling, with the Baileys Treat Stop in Dublin Airport. We know gifting is huge for Duty-Free at this time of year and for a limited time only consumers passing through Terminal 2 can pick up a festive Baileys bottle edition, exclusive to Dublin Airport.
Managing Director, Diageo Global Travel
We’re absolutely thrilled to bring the magic of Baileys to Dublin Airport with our first-ever Baileys Treat Stop – an entire festive world of Baileys brought to life. Visitors can indulge in exclusive serves, limited edition treats and seasonal gifting, all in one place.
Global Brand Director, Baileys
Travel Retail shoppers will also have the opportunity to enjoy a festive photo booth, personalisation experiences, and a gifting stations, ensuring each purchase feels unique and special.
Shop the world-exclusive, limited-edition Baileys Festive Bottle only at Dublin Airport Duty Free this Christmas. Experience The Baileys Treat Stop experience in-store and The Baileys Treat Bar airside in Dublin Airport Terminal 2 from November 5th to December 31st.
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