The ARI operating model is based on a strong customer focus. All of our development, strategies and investments must have a core customer truth at their centre, informing all of our decision-making.
To this end, we also run comprehensive research programmes across all of our locations to better understand segment and target our customers appropriately.
Our global research programme includes a unique customer segmentation model inspired by the characteristics of well-known animals.
This scientific approach to customer segmentation maximises the likelihood of growing sales for our brand partners and revenues for our airport partners.
“ARI garnered insights that even the incumbents had not identified and developed a consumer led proposition that really resonated with our vision.”
– Richard Barker, GM Retail & Commercial Auckland Airport
“ARI garnered insights that even the incumbents had not identified and developed a consumer led proposition that really resonated with our vision.”
– Richard Barker, GM Retail & Commercial Auckland Airport