

The ARI operating model is based on a strong customer focus. All of our development, strategies and investments must have a core customer truth at their centre, informing all of our decision-making.
To this end, we also run comprehensive research programmes across all of our locations to better understand segment and target our customers appropriately.
Our global research programme includes a unique customer segmentation model inspired by the characteristics of well-known animals.
This scientific approach to customer segmentation maximises the likelihood of growing sales for our brand partners and revenues for our airport partners.