World Gin Day – Let The Fun Be-Gin
12 June 2017
Saturday June 10 was World Gin Day and staff at The Loop, Dublin Airport and Montreal Airport took this as an opportunity to engage with staff, customers, and to GIN-erate sales.
Our theme “Let the Fun Be-Gin” was featured on the shirts and our visual displays.
We also had additional tasting sites across both terminals. These were operated by our new Gin Ambassadors who used their knowledge gained from Gin training and visits to distilleries to convert passengers to customers.
Overall we had a fantastic result with sales up 131% on the previous year.