On Saturday 29th July, The Loop Dublin Airport celebrated National Lipstick Day. We had our team of Perfume & Cosmetics direct retail and brand ambassadors on hand to engage with customers, helping them to choose a variety of lip stick colours and products. Lip demos were carried out by the team creating a fun, theatrical and engaging atmosphere throughout the day. There was great participation from all involved and we in turn experienced a 10% uplift in sales for Lipstick Day.
