The Joy Of Giving Store Opens In T1, Dublin Airport
ARI has opened a seasonal pop up store called ‘The Joy of Giving’ at The Loop in Terminal 1, Dublin Airport. The new store carries a selection of handpicked gifting ideas – all of which have been either produced or designed in Ireland.
The concept store adds a welcome new dimension to ARI’s Frontier award winning Christmas gifting campaign, which has been rolled out with great success to ARI’s global locations.
The new store carries a selection of handpicked gifting ideas – all of which have been either produced or designed in Ireland. The entire range has been sourced locally and includes exclusive Irish brands from contemporary labels such as Max Benjamin, Clover Rua, Monsoon Jewellery and Ursula Celano. The offering is enhanced by an extensive selection from Avoca – a local Irish brand that is renowned for its soft furnishings, fashion, food and homewares.
Speaking at the launch, ARI’s Retail Marketing Manager, Michelle Corbett said “The addition of a premium Irish gifting store in The Loop was borne out of extensive customer research. Our commercial decisions are always informed by customer insights, which in this case highlighted the demand for a store that not only offered a range of exclusive gifting ideas but was also authentically Irish. The Joy of Giving store ticks all these boxes and I’ve not doubt it will prove really popular with both our Irish and international customer base looking for that special Christmas gift. We’re also delighted to give a number of talented Irish designers and artisan producers the opportunity to showcase their wares in The Loop.”
To coincide with the opening of the Joy of Giving store, ARI has also released the results of a specially commissioned survey of over 2,100 participants on Irish consumers’ attitudes to gifting at Christmas.
Some of the key findings include
3 OUT OF 4 of those surveyed who claimed that they would much rather open a surprise gift this Christmas day rather than one they had requested.
4 out of 5 Irish consumers are set to stick to a budget during their festive Christmas shopping
91% of Irish consumers rate females as the best present purchasers
Over 1 in 3 (37%) of Irish consumers are set to spend in excess of €150 on a partner or loved one this Christmas.