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Montblanc Boutique opens at Bahrain International Airport

Bahrain Duty Free officially opened a new Montblanc Boutique store at Bahrain International Airport in partnership with Montblanc Travel Retail. The store has been operating since mid December and early indications have been encouraging with sales up 273% on the corresponding period last year. The expanded floor space from 8 sq/m to 35 sq/m, located in a prime area of the Duty Free and adjacent to the first and business class lounges has allowed for an increase in the product assortment which has driven sales superbly over the New Year period.

“We have been thrilled with the opening of the Mont Blanc store, the design and execution of the shop-in-shop has been first class and has really illuminated the front of the shop.  Mont Blanc has been a brand which historically performed very well at Bahrain Duty Free but was limited due to restricted space, the added floor space has allowed us to increase the range and showcase it in the premium environment it deserves. It has been a terrific partnership with Montblanc, so far customer feedback about the store has been fantastic and if the early signs are anything to go by 2011 should be a great year” stated Karl Sutcliffe – Head of Purchasing & Logistics at Bahrain Duty Free.

To coincide with the opening of the store, Mont Blanc are launching the Meisterstück Solitaire Jewellery Edition Pen which retails for 12,500 Euro.  A unique Montblanc Diamond crowns the writing instrument, this special edition pen will be available exclusively to Bahrain Duty Free for a period of six weeks to mark the opening of the shop.

“We are delighted to team up with Bahrain Duty Free for this pioneering project. Few Middle East airports are fully committed to creating a boutique-style shopping environment and Bahrain Duty Free is constantly striving to set new standards. For this reason, we have chosen BDF as the exclusive launch store in Bahrain to reveal our latest masterpiece – the Meisterstück Solitaire Jewellery pen,” said Kazem Toedt, Area Sales Manager Travel Retail, Montblanc.

The shop was officially unveiled by global Mont Blanc President Mr. Karl-Heinz Handke in the presence of local media & dignitaries.


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