Johnnie Walker Black Label limited edition launched to mark celebrations of Diwali & festive season at Delhi Duty Free
In keeping with the tradition of launching exclusive, unique products and promotions during Diwali and the festive season, Delhi Duty Free has announced the eagerly anticipated launch of Johnnie Walker Black Label Limited Edition. Delhi Duty Free has launched the “Friends & Family” Campaign with great offers and value for Indian travellers and tourists visiting India throughout the festive season. To promote awareness of the celebrations in store, the offers are advertised on radio and through an online campaign. The launch of Johnnie Walker Limited Edition offers a fantastic gifting option for seasoned whisky lovers and for those who are keen to explore the Scotch category.
Luke Gorringe, CEO of Delhi Duty Free has said ‘Over the last seven years, we have identified that travelers are constantly looking for gifting and exclusive options at our Duty Free Shops. In June, Delhi Duty Free sold a record number of Johnnie Walker Black Label in one month and we are now delighted to introduce this limited edition Johnnie Walker. The brand has a real story of craftsmanship and discovery and is very popular with our shoppers’.
Dayalan Nayager, Managing Director of Diageo Global Travel said, ‘We know travellers are always looking for something special, so we are thrilled to offer our Indian travellers this unique limited edition to gift this festive season. This Johnnie Walker Black Label Limited Edition bottle is an exclusive and exciting collaboration between Johnnie Walker and internationally acclaimed artist Mattia Biagi. Inspired by the big, bold flavours of Johnnie Walker Black Label, the daring bottle design is powerful and visually stunning, making it the perfect gift to mark this special occasion with friends and family.’