Dubliners Comes Alive At Dublin Airport
Free books, daily audio extracts and competitions to celebrate Dubliners@DublinAirport during September
ARI’s parent company Dublin Airport Authority (DAA) is bringing Dubliners to Dublin Airport passengers throughout the month of September to celebrate its sponsorship of a new theatrical adaptation of James Joyce’s famous collection of short stories in next month’s Dublin Theatre Festival.
The Dubliners @DublinAirport campaign will be promoted extensively via the airport’s various social media channels and will include 150 free copies of the book for passengers and a daily audio excerpt.
Pictured above: ‘James Joyce’ and passenger Emma Kelly at Dublin Airport today to launch the Dubliners @DublinAirport promotion which runs throughout September to celebrate Dublin Airport Authority’s (DAA) sponsorship of Dubliners by James Joyce, produced by The Corn Exchange and Dublin Theatre Festival.
Every day during September, five free copies of Dubliners will be left at Dublin Airport with a Post It style note encouraging passengers to “take me, I’m free”. Each copy contains a bookmark celebrating DAA’s sponsorship of the world première of Dublinersby James Joyce, produced by The Corn Exchange and Dublin Theatre Festival at this year’s theatre festival, which runs from September 27 – October 14.
For a chance of winning further prizes such as theatre tickets to Dubliners, sets of Penguin English Library classics and The Loop airport shopping vouchers, passengers who find a free copy of Dubliners will be asked to tweet a picture of their book on its travels to Dublin Airport’s Twitter account. These images will be re-tweeted by Dublin Airport and published on its Pinterest site and other social media channels.
Dublin Airport will also tweet a link to a Dubliners Daily – a short excerpt from The Corn Exchange production read by cast members Stephen Jones and Ruth McGill, with music composed by Conor Linehan – every day during September. These clips will build over the month to form an audio archive of the show.
“We are thrilled to be a Presenting Partner of this year’s Dublin Theatre Festival, proudly supporting Dubliners by James Joyce and we wanted to find a way to bring some of that excitement to the airport,” said DAA Public Affairs Director, Paul O’Kane. “We thinkDubliners @DublinAirport is a fun way to engage with customers to promote The Corn Exchange and Dublin Theatre Festival’s production of Dubliners and also the wider Dublin Theatre Festival.”
Willie White, Artistic Director of Dublin Theatre Festival said: “DAA’s commitment to Dublin Theatre Festival has been renewed and reinvigorated this year with their enhanced role as a Presenting Partner. This sends out a strong message about the importance of supporting the arts in Ireland and is a powerful endorsement of the Festival as a showcase for Irish artists’ remarkable gift for theatre and storytelling.”
The edition of Dubliners being used in the Dubliners @DublinAirport promotion was published last month by Penguin English Library – a new collection of the 100 best novels in the English language. Prizes for the Dubliners @DublinAirport competition include sets of five classics from the new Penguin collection.