Cyprus Celebrates World Sunglasses Day June 27
26 June 2016
Cyprus Airports Duty Free is marking World Sunglasses Day with a series of promotions for passengers travelling through Larnaca and Paphos International Airports.
To celebrate the day a 15% discount on all sunglasses is on offer to drive additional footfall and sales. Retail staff have dressed up as movie icons such as Elizabeth Taylor and James Dean and the Reservoir Dogs mob, who were all renowned for looking great in a pair of shades.The Hollywood theme continues with models stationed on the red carpet to pose for selfies with customers, who also get to enjoy a complimentary glass of champagne.
Dave Gorman Retail and Marketing Manager, Cyprus Airports Duty Free said. “We’re always looking for new ways to add a bit of excitement and theatre to the retail experience at Cyprus Airports Duty Free. As so many passengers like to treat themselves to a new pair of sunglasses on their return from their holidays in Cyprus, it’s great to be doing something special for World Sunglasses Day.
The promotion is also being supported through a social media competition which encourages customers to take a photo in their new sunglasses while posing with a gold frame for a chance to win a 2nd pair.