Beirut Duty Free Opens State of the Art New Watches, Fashion and Luxury Stores
Beirut Duty Free (a joint venture between Phoenicia Trading – Afro Asia and ARI) has just opened its newly redesigned and refurbished Watches, Fashion and Luxury store, at Beirut Rafic Hariri International Airport.
The new store boasts over 1,100 sqm of retail space and the layout has been carefully designed to enhance passenger flow around the store. Construction of the shops started in April following an extensive planning and design process.The focal point of the new retail area is Watches and Jewelryalongside a number of Fashion & accessories boutiquesincluding Mont Blanc, Furla, Longchamp, Pandora which have already opened and will soon be joined with Ralph Lauren and Hermes in the coming months.
“The increased space has allowed us to expand our range of products in these buoyant categories and to showcase our luxury brands in the premium environment they deserve,” said Mohamad Zeidan, Chairman Beirut Duty Free. “I would like to express my gratitude to our suppliers who have been very supportive throughout the design and construction phase. Great credit is also due to my own team here at BDF, our external contractors for ensuring that the project was completed on time, and to all our stakeholders for the exacting standards they set,” he added.
“The stunning new stores have already stimulated greater passenger interest in these categories and conversion levels are likely to increase further in the coming months. Initial results have been very promising especially for watches and as we complete the final touches and open the last couple of boutiques we are very optimistic for continued sales growth.”
Beirut Duty Free is managed by Phoenicia- Aer Rianta Management Company (PAM), a joint venture between Phoenicia Trading – Afro Asia and ARI.