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Bahrain Duty Free tempts passengers with US$100,000 prize

Bahrain Duty Free has launched a new promotion in which it will give away a top prize of US$100,000 in shopping vouchers.

The three-month ‘Fortune Airways Shop & Win US$100,000′ campaign will offer customers one prize draw ticket for every BHD50 (US$132.59) spent at its retail outlets in Bahrain International Airport Departure and Arrivals halls. The retailer will give away a total of 150 prizes.

The installation for the campaign features an 8.5 metre replica of an aircraft, manned by promotional staff. Eligible customers will have an opportunity to unlock a door to win a prize.

Bahrain Duty Free Head of Human Resources & Marketing Bassam Al Wardi said: “It has been our constant endeavour to offer creative and competitive promotional campaigns that drive our customers to participate and win. This is our way of thanking our customers and showing them that we care.

“We have an obligation to not only keep up with but exceed customer expectations through innovative and fun promotions. We believe we have come up with campaigns to attract more shoppers as well as to compete with the best regionally and globally.”

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