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Bahrain Duty Free Launches “Dream Castle” Campaign

Following on from the success of its Fortune Airways campaign, Bahrain Duty Free has launched its latest promotional campaign, “Dream Castle.”

The campaign will run for four months in its retail outlets located at the Bahrain International Airport Departure and Arrivals halls.

The centerpiece of the promotion is replica of a Castle where customers will be welcomed by the promotional team and to unlock the castle door. All customers who manage to open the door will be guaranteed a prize.

Customers will gain one entry card for every Bahraini Dinars 50 spent in the stores and will have an opportunity to instantly win one of 150 prizes totaling to $100,000 in Bahrain Duty Free shopping sprees.

The promotion mechanic will entice customers to spend more to receive their “Dream Castle” ticket thereby increasing average transaction values and penetration levels.

Head of Human Resources and Marketing Mr. Bassam Al Wardi said: “This campaign gives Bahrain Duty Free customers a great opportunity to share 150 prizes totaling $100,000. Bahrain Duty Free strive to ensure that we offer our customers fun and attractive promotional activities in our store and I believe this campaign achieves this.  It’s our way of thanking our customers for choosing to shop with us and demonstrating our gratitude towards them.

“Over the coming months, the Kingdom of Bahrain is hosting a number of world class events; and it was with this in mind that we developed what we believe is a world beating concept. We believe that this campaign will ensure that passengers travelling through Bahrain International Airport continue to experience not only the excellent levels of Bahraini hospitality and service offered by our team; but also the highest levels of excellence in our promotions. This is especially important for us; and the reason for our continued drive towards fun and innovative campaigns.”


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