Bahrain Duty Free Flying High As Gulf Air Inflight Partnership Takes Off
‘Exclusive agreement to supply and operate Bahrain’s national carrier’s inflight retail is the latest milestone for the regional duty free retailer, following the completion of its new departures retail outlets’
Regional travel retailer Bahrain Duty Free is once again taking to the skies as exclusive on-board supplier of inflight retail for Gulf Air.
The new partnership with Bahrain’s national carrier went live on 1st August 2017, and is comprised of 143 products that offer Gulf Air passengers in-seat access to an exciting collection of on-trend gifts and travel essentials.
The official signing ceremony was held at Gulf Air’s Muharraq headquarters in the presence of Gulf Air Deputy Chief Executive Officer, Captain Waleed Abdul Hameed Al Alawi, Bahrain Duty Free General Manager Mr. Bassam Al Wardi and representatives from both organizations.
Leisure and business travellers choosing to fly to any one of the airline’s 42 global destinations across three continents can now select from the extensive range. The range includes a vast array of world-class brands of fragrances and cosmetics. Passengers can also treat themselves to specially chosen ranges of jewellery or add a new watch or pair of in demand sunglasses to their accessories drawer. The range also includes some of the most up to date must-have electronic gadgets and the latest travel essentials.
“Gulf Air is continuously working to enhance its incredibly successful product and service offering, and that extends to on-board shopping opportunities. Bahrain Duty Free has worked hand-in-hand with the Gulf Air team to create an exciting collection of products that speak directly to passengers’ needs and desires,” said Bassam Al Wardi, General Manager, Bahrain Duty Free.
“The inflight shopping experience is an intrinsic element of the on-board experience, and Gulf Air’s new product portfolio reflects its forward-thinking approach to the passenger journey evolution and our commitment to delivering tailor-made duty free retail solutions that engage passengers and drive sales,” he added.
Speaking at the signing ceremony Captain Waleed Abdulhameed Al Alawi said: “Gulf Air guests expect an exceptional level of service and quality onboard our aircraft – and that extends to their inflight shopping experience which is a core element of the onboard experience. We are delighted to partner with Bahrain Duty Free to deliver a wide range of superior duty free products to our passengers.”
“As you can see from the range chosen for our passengers, there truly is something for everybody who flies with us. This is important for us as an airline, as we appreciate every passenger that chooses Gulf Air as their airline of choice” he added.