ARI ‘Lights up Christmas’ with its new festive global marketing campaign
Aer Rianta International has launched its new Christmas / Holiday campaign at stores across the world. The campaign, titled “Light up their Christmas” or “Light up their Holidays”, is one of many campaigns included in the exciting new suite of global marketing communications developed this year.
Speaking about the campaign, Laura Toner, Global Head of Marketing, ARI, said:
“This year, the act of gift shopping is somewhat more poignant; gifts will be given in person after long periods apart, some gifts will be given from a distance, or virtually, but for the gift-giver, it is a very special opportunity to light up a loved ones Christmas – it is this spirit, that we have brought to life within our physical and online stores”.
The concept evokes a joyous, gift-giving mood, through its bright colours and playful characters, which provide a strong, flexible platform for digital integration across e-commerce platforms, in pre-travel digital communication and digital touchpoints in-store. Core message pillars of value and ease of shopping, including gift wrapping stations, Shop & Collect and Click & Collect, are communicated in high-impact formats across ARI’s estate.
The global campaign delivers the flexibility required for each market to communicate the festive season in a relevant, meaningful way for their local customers and to also ensure that local sentiment and the passenger mindset is considered.
The Loop Duty Free at YUL International Airport Montreal are one of the many stores to introduce “Light up their Holidays”. Commenting on the campaign, Jackie McDonagh, General Manager, ARI North America, said
“We are very pleased to bring this amazing Holiday campaign to our passengers. Many people are travelling to see their loved ones for the first time after many months apart, so it is important to bring some positive spirit to our passengers. We may not have the volume of passengers we would normally have over this holiday period; however it is very important that we have a quality-focused, feel good campaign, including great promotions and value offers, which they have come to expect from us”.