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New store opens at Bahrain International Airport

Bahrain Duty Free is delighted to announce that it has opened its spectacular new store at today, at the newly built Passenger Terminal Building at Bahrain International Airport. The new terminal has the capacity for 14 million passengers a year, with Bahrain Duty Free more than tripling its presence to over 4,700sqm of retail space in departures. The additional space has allowed the team at ARIME to better showcase premium brands in beauty, fashion and jewellery and offer a range of new customer experiences.

ARIME’s design team has been heavily involved in the world-class store design, which has created a beautiful retail space for customers to enjoy. Speaking about the new customer experience, Basam Al Wardi, Chief Executive Officer & Board Director at Bahrain Duty Free said

The new environment is bright and spacious, with an impressive wide perspective. It is beautifully laid out and is very different to what you will see anywhere else. It looks fantastic in the setting of the new terminal building and will certainly catch the eye of our travellers. We believe we have one of the very best duty-free shops in the region.”

With an abundance of new brands such as Le Labo, Frédéric Malle, Roja Parfums, Kiehl’s, Makeup Forever, the brand assortment has something for everyone.

Luxury fashion shoppers will be delighted with new stand-alone stores for Emporio Armani, Michael Kors, Ralph Lauren and Victoria’s Secret alongside existing brands such as Montblanc, Tumi and Hugo Boss. A unique sunglasses store has been unveiled, which along with other jewellery brands Swarovski, Pandora and Tous, makes for a stunning area of the store.

A new technology zone showcases an official Apple store, a first for the organisation.

Customers can also enjoy new convenience services such as a VIP personal shopping area for high-value customers and a cigar and smoking lounge, where they can unwind and relax while they shop. A new Shop & Collect service, which includes a fully automated locker system, designed to reduce human interaction, has also been introduced. Speaking about the opening, Richard Gray, Chief Executive Officer ARIME said

“I would like to congratulate Basam Al Wardi and the team at Bahrain Duty Free on the opening of this wonderful new store. They have created a superb shopping experience for customers at Bahrain International Airport. I would also like to thank our colleagues in ARIME, who collaborated on the design of the store; together they have delivered something truly unique”. 

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