ARI Launches Flagship Liquor Store At Dublin Airport T2
Operated by Aer Rianta International (ARI), The Loop in Terminal 2, Dublin Airport is currently undergoing a major transformation as part of a multi-phased redevelopment of more than 2,000 sqm of retail space. This will be the first major investment in the retail offering at Terminal 2 since it opened in 2010.
The first phase of the project is the ground-breaking new 405 sqm liquor store, which will be a flagship store within the global ARI portfolio. Following a soft launch on Saturday 18th August 2018, the official opening was on Tuesday 21st August.
ARI is renowned for delivering a bespoke retail offering and the new store marks a step change in the overall passenger shopping experience with a state of the art design inspired by speakeasy trends in downtown bars. With over 160 new products and brands including Campari, Chabot, Dead Rabbit Distillery, Penfolds and Beringer, the brand assortment truly has something for everyone.
Through the Irish Whiskey Collection ARI is reinforcing its reputation as the most knowledgeable whiskey purveyor in travel retail. New ARI exclusives that join the existing rich collection include the Teelings Collinstown 12-year-old, Jameson Double Charred and Jack Daniels Single Cask. A truly premium tasting experience awaits the whiskey lover at the new tasting bar where these and other brands can be enjoyed from real tasting glasses to ensure full flavour delivery.
The gin collection now boasts over 80 different international gins including Silver Spear Gin, Old Carrick Mill, Garnish Island Gin, Beara Gin from Ireland, Gin Scapegrace from New Zealand, and Edinburgh Gin and Bulldog Gin from UK.
Digital innovation is embedded throughout the store with digital screens and promotion areas delivering an exciting and interactive customer experience.
Paul Hunnisett, Global Head of Liquor commented “The new liquor store features the best of Irish and international products in a modern and captivating design. As an industry we must constantly innovate and differentiate our offering to compete and we feel that this new store sets a new standard in driving customer engagement”
Martin Carpenter, General Manager for ARI Ireland added “Delivering the best customer experience and a true sense of place has been the key objective of the T2 refurbishment project and this first phase with the opening of the new liquor store clearly delivers this. We are extremely proud of this addition to our store and looking forward to the next phase with the opening of our exciting new Beauty offering”