ARI Celebrates World Exclusive Launch of Butlers Drumshanbo Gunpowder Irish Gin Chocolates at The Loop
ARI, who operate The Loop at Dublin and Cork Airports, recently launched the world exclusive Butlers Drumshanbo Gunpowder Irish gin flavoured chocolates. This decadent new collection brings together the exotic flavour of Drumshanbo Gunpowder Irish gin with the delectable taste of Butlers chocolates.
ARI prides itself on working closely with local suppliers while supporting new product development. This collaboration from two highly regarded Irish brands is aligned to current consumer trends of Irish gin, which is the fastest growing category at The Loop. The exclusivity of this launch, throughout the month of December at The Loop, is testament to the joint commitment and promise to offer shoppers a truly unique taste and shopping experience.
Founded in 1932, Butlers is Ireland’s premier family-owned firm dedicated to the craft of exceptional chocolate-making. The chocolatiers at Butlers have succeeded in marrying delicate milk chocolate with the fresh citrus taste and spicy notes of oriental botanicals from Drumshanbo Gunpowder Irish gin, creating a unique flavour sensation, sure to delight gin lovers everywhere.
Drumshanbo Gunpowder Irish gin is slow distilled in a medieval copper pot with oriental botanicals & gunpowder tea, at The Shed Distillery of P.J. Rigney in Co. Leitrim. Taking its name from one of the signature botanicals – Gunpowder Tea, the recipe also includes fresh lime, lemon and grapefruit amongst eight other exotic botanicals.
The new gin flavoured chocolate collection includes both boxed truffles and bar formats.
Speaking of the collaboration, Paul Hunnisett, Global Head of Category at The Loop said “We are delighted to be working with Butlers and Drumshanbo Gunpowder gin to launch this innovative new range, which brings together our bestselling confectionery brand and bestselling gin at The Loop, Dublin and Cork Airports. Early sales have been extremely encouraging and we plan to keep the momentum going in to 2018.”
Left to right: Stephen Gallagher – Deputy Alcohol Category Manager, The Loop Dublin Airport; Rachel McDarby – Irish Confectionery, Souvenirs and Gifts Buyer ARI; Aisling Walsh – Marketing Director, Butlers; Martin Carpenter – General Manager, ARI Ireland; Brian Rigney – National Key Account Manager, Delcassian Wines and Spirits; Tracey Jordan – Liquor & Tobacco Buyer ARI