Aer Rianta International delights customers with Easter activation at Cyprus Duty Free.
Aer Rianta International (ARI) has wowed customers with its Easter campaign and in-store activities to celebrate Orthodox Easter, this past Sunday 2nd May. Currently the customer base at Larnaca is predominantly made up of local Cypriots as well as Greek and Russian passengers, to whom Orthodox Easter is an important event on their religious calendar and one which is widely celebrated with family and friends.
The campaign concept, titled ‘Land Sweeter this Easter’ evokes a celebratory mood, through its bright lemon colour and chocolate covered landmarks, which provide a strong, flexible platform for digital integration both in-store and in pre-travel digital communication. Core message pillars of value, exclusives and ease of shopping with Shop & Collect are communicated pre-travel and in impactful formats right across the store, encouraging passengers to “touchdown with some tasty treats”.
The high-impact campaign is brought to life right throughout the airport campus, with a real showstopper to greet passengers at the duty-free store entrance, a fifteen-metre digital wall featuring an animated campaign video. A beautiful display stands directly in front, which reflects local culture and Easter traditions with traditional stone Cypriot churches, local foods and “flaune”, a local cake baked at Easter time, and many beautifully painted eggs. The execution of the campaign has disrupted the customer journey at Larnaca, with more than seventy percent of passengers stopping to engage, take photographs and selfies.
Commenting on the campaign George Sergiou, Commercial Manager, Hermes Airports, Cyprus said:
“We are delighted with the Easter promotional display from our partners CTC-ARI, it is so well executed and demonstrates beautifully our Cypriot local traditions and culture. CTC-ARI continue to positively impact the passengers experience through their creative and engaging promotional campaigns”.
Customers can participate in a range of Easter activities throughout the campaign including a socially distanced in-store Easter Egg Hunt, enjoy live music by local violinist Michalis Tserkezou and Panayiotis Meletiou on the bouzouki, COVID-safe tastings of local chocolate, sweet treats and much more.
Speaking about the campaign and activation, Laura Toner, Global Head of Marketing, ARI, said:
“At ARI, everything that we do starts with the customer in mind. While we understand the importance of communicating value through our marcomms, it is also critically important that we bring our unique brand personality to life, and really engage our customers through relevant creative campaigns and memorable experiences”.
“The team at Cyprus Duty Free, led by Retail and Marketing Manager, Toni McDonald, has really elevated the Easter campaign to new heights. Their passion for creativity knows no bounds. Even with low passenger volumes, they continue to ensure each passenger has the optimal experience” she added.
ARI has also executed its Easter campaign at its new Montenegro Duty Free store in Podgorica and other stores earlier in April to celebrate the Christian Easter.