To create a sophisticated Irish product offering for The Loop, Dublin Airport that would strike a chord with customers and could over time be exported across ARIs global network of airport store.
We set out to build store that would celebrate the quality and success of Irish whiskey and help a much wider audience enjoy its many charms. We called it The Irish Whiskey Collection, a stunning showcase and indeed home for the fastest growing spirits category in the world.
The Irish Whiskey Collection is an integral part of The Loop shopping experience, achieving exceptional commercial results across all KPIs. It has also been rolled out successfully to Montreal, Muscat and Auckland under the guise of The Whisky Collection.
