In developing the Irish Whiskey category at The Loop in Dublin and Cork, we noted that more customers wanted to experiment and try out new whiskies. This led to the development of exclusive, signature products in partnership with independent distillers, such as Teeling Whiskey.
The Centenary Collection is a series of five exclusive whiskies produced to celebrate inspirational figures from Ireland’s cultural history.
The most rewarding collaboration to date has undoubtedly been the Aviators Single Cask. This exclusive single cask bottling honours The Aviators Whiskey Society, which was set up by a small group of ARI staff to celebrate, promote and above all, enjoy Whiskey!
Sales of Teeling whiskey have grown at a phenomenal rate since they debuted at Dublin Airport back in 2013. Their market share has also increased over 5 fold in what is a very competitive category.
