Bahrain Duty Free had to deal with falling Duty Free sales and a significant drop in departing passengers.
This prompted the need for a show stopping marketing campaign to grow sales. To create genuine in-store theatre a replica aircraft was installed in the departures area.
The ‘Fortune Airways Shop Win US$100,000’ campaign offered customers one prize draw card for every $137 spent at its retail outlets in Bahrain Duty Free.
Eligible customers could then try to unlock the door of the aircraft with their card and choose their prize from an overhead locker.
