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Candy Cloud, Dublin Airport

Frontier Award confectionery store concept borne out of deep customer insights.

Background

  • Research conducted before we redeveloped T1, Dublin highlighted the importance of gifts and treats in the confectionery category.
  • This prompted a candy shop concept being proposed.

Strategy

  • To build the best airport confectionery store in the world, the ultimate pre-flight diversion.
  • A genuine “Destination shop”.
  • Engage non spending passengers and entice impulse purchases.
  • We consulted local school children to help nail the design and concept .
  • Create a bright, fun and visually appealing store, literally a swirl of colours, candy and merchandise.

Results

  • Frontier Award Winner for Best Speciality Concept 2015
  • Confectionery sales have increased by 77% in T1, Dublin Airport.
  • Concept has been exported to Auckland and Bahrain with more opening in the pipeline.

1 / 5

“We believe it’s locations like Candy Cloud that help make traveling a special moment-in-time for families. We are delighted with the outcome, especially the way the store looks and the positive feedback we have received.”

Simon Knapp, Sales Director —EMEA, Indian Sub Continent & Americas, Mars International Travel Retail

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