Hot Shop reflects the pace at which the beauty category is evolving and the growing opportunity for travel retail to act as a launch platform for emerging and digitally native brands. What makes the concept particularly exciting for us is its flexibility. It allows us to test new ideas, respond more quickly to trends and create a more curated retail experience that evolves over time. In many ways, Hot Shop operates as a live retail laboratory, helping us better understand what resonates with today’s traveller while shaping how future concepts may develop across the ARI estate.

Deirdre Devaney

ARI Global Head of Beauty

The Hot Shop is category-led and allows brands the chance to express their identity. We control the pace, we view how successful brands are and we can change them in and out as trends change. We will learn lessons and put those into practice as we go, and these can also aid other stores in the ARI network. The travel retail business is always changing and this is how we can react to that rapid change in an agile way.

Andrew Baker

Cyprus Airports Duty Free General Manager

We are particularly excited about the implementation of this concept, which clearly reflects the latest retail trends and aligns seamlessly with the profile and expectations of our passengers. The Hot Shop brings a fresh and contemporary approach to airport retail, targeting a new and younger age group while creating a vibrant buzz through exclusive products available on the island.

George Sergiou

Hermes Airports Commercial & Business Development Manager