Slane Irish Whiskey World Exclusive Launch
06 April 2017
The newly-launched Slane Irish Whiskey will be available exclusively to passengers travelling through Dublin and Cork airports until the end of this month.
This follows the world exclusive launch of the new triple-casked, uniquely blended Irish whiskey from Slane Castle Distillery at The Loop in T2.
The new product comes to market nearly two years after US drinks giant Brown-Forman announced the purchase of Slane Castle Irish Whiskey Limited.
The company commenced work on its state-of-the-art distillery in September 2015 in partnership with Henry and Alex Conyngham, of the Slane Castle estate.
Said ARI Global Buying Director Paul Neeson: “We are delighted to partner with Brown-Forman Global Travel Retail on this world exclusive.
“The Irish Whiskey Collection is renowned for having the broadest range of Irish Whiskey in airport retail and Slane Whiskey is a very welcome addition to our market leading portfolio.”
He added: “Having tasted Slane Whiskey and learnt about its unique heritage I’ve no doubt that our legions of whiskey loving customers will be very keen to try this new exclusive.
“As a committed whiskey aficionado I firmly believe that premium Irish whiskies such as Slane Whiskey can stand proudly on shelf with any of the best whisk(e)y brands worldwide and I look forward to a long and successful partnership.”
Marshall Farrer, Managing Director of Brown-Forman Global Travel Retail, described Slane Irish Whiskey as an exciting addition to the robust collection of whiskies available in his company’s portfolio.
“It fills the important Irish Whiskey niche for us and will be a worthy companion to the Brown-Forman Whiskey line-up that includes such global favorites as Jack Daniel’s Tennessee Whiskey and Woodford Reserve Bourbon.”
The new state-of-the-art distillery at Slane Castle will be open to the public from this summer when the new whiskey will also launch across Ireland, the UK, Australia and the US. Pictured at the launch in T2: Colton Payne, Brown-Forman Head of Customer Marketing GTR; Paul Hunniset ARI Global Category Head, LTC; Martin Carpenter, General Manager, ARI Ireland; Alex Conyngham, Slane Whiskey; Nick Mogford, Brown-Forman Europe Regional Director, GTR; Andrea Mills, Brown-Forman Trade Marketing Manager, GTR; and John Byrne, ARI Alcohol and Tobacco Buyer.
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