ARI launches new shopping website for The Loop
20 September 2012
Wednesday evening saw the official launch of ARI’s new online shopping website for Dublin Cork and Shannon airports, www.theloop.ie with a major media event at Dublin city’s Dylan Hotel. Attended by top fashion and lifestyle journalists, the evening highlighted just how easy and convenient it is for passengers to now shop online at The Loop.
The website allows passengers to purchase before they fly, with the option to collect on departure or on their arrival back home. Passengers arriving at the airport are reminded via text message to pick up their goods.
The range mirrors that available at The Loop stores (ARI’s retail brand) at the three airports, with over 4,000 products including cosmetics, fragrances, confectionery and alcohol available. Online shoppers can avail of savings of up to 30% on fragrance coffrets and 20% on cosmetics. In a major coup for ARI and The Loop, it is the first airport retailer in the world to sell Estée Lauder brand MAC through the online channel.
The premise of THELOOP.IE is simple and the benefits numerous, explains Jean Ann Taylor, Head of Retail for The Loop. “We now offer an extensive range of products online, which allows passengers to browse and buy luxury brands, in their own time”
“Online purchases can be collected at the airport before you fly, or alternatively passengers can avail of our Shop and Collect service. With Shop and Collect we store purchases free of charge and a customer can collect on their return to Dublin, Cork or Shannon Airport. This is one of the key benefits of shopping at The Loop and now online, so baggage restrictions are never a problem with this great service”.
“Regardless of whether you are flying from Dublin, Cork or Shannon Airport, all passengers can now buy great brands online such as Jo Malone, Esteé Lauder, Armani, YSL, Bobbi Brown, Jameson and Butlers and collect at the airport when they are flying out”.
Social media is an integral part of brand building for THELOOP.IE with Facebook and Twitter offering regular updates on special offers, new product launches and competitions; #theloopshopping.
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