Bahrain Duty Free website proves a smash hit 1/02/10

BAHRAIN. Bahrain Duty Free announced today that its website (www.bdutyfree.com) generated a record 10 million hits during 2009.

General Manager Steve O’Connor said: “This has been a fantastic success with online duty free sales contributing significantly to overall sales performance in 2009. Given, our promotion of the site has been low key while we link the website to our inventory system, this has been a very positive vote of confidence in the development of our web service for our customers.”
 

O’Connor said that online retailing is an important growth area for the company. “We are already expanding the department to support the expected growth and at the same time continuing to develop and add more services and offers to excite the web user,” he said, citing services such as flower selling online (with delivery in Bahrain), among other new offers.

Bahrain Duty Free is also developing an online link with Jashamal Books, a duty free and downtown retailer.

“We are linking their online website inventory to ours, allowing Bahrain Duty Free to offer a greater range to our customers,” O’Connor said. “They can purchase through us and collect at the airport duty free shop.”

Certainly a major benefit of online is gaining greater access and exposure to our customers, which can only be good.